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The Gap, Inc.

Company NameThe Gap, Inc.
Stock SymbolGPS

On May 20, 2022, The Wall Street Journal published an article stating that Old Navy’s inclusive, extended sizing had resulted in “too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up.” The article also pointed out that Old Navy accounts for 54% of Gap’s sales and roughly 80% of the profits, and that Gap had warned that spring quarter sales would fall short of expectations because of troubles at Old Navy.

On this news, Gap’s stock fell $0.60, or 5.5%, to close at $10.33 per share on May 23, 2022, thereby injuring investors.

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