MediaAlpha, Inc.
| Company Name | MediaAlpha, Inc. |
| Stock Symbol | MAX |
On November 4, 2024, MediaAlpha disclosed that it had received a letter from the Federal Trade Commission (“FTC”) staff stating that the FTC Staff is “prepared to recommend the filing of a complaint against the Company,” claiming that MediaAlpha falsely “represented itself as affiliated with government entities, made misleading claims (in particular regarding health insurance products and use of consumers’ personal information) and utilized deceptive advertising.”
On this news, MediaAlpha’s stock price fell $4.46, or 27.7%, to close at $11.62 per share on November 5, 2024, thereby injuring investors.
Then, on August 6, 2025, MediaAlpha announced it was settling claims with the FTC for $45 million. According to the FTC’s complaint, MediaAlpha would use advertisements and websites claiming to provide health insurance quotes to collect information from consumers looking for insurance; in reality, the FTC alleged that MediaAlpha sold nothing to consumers, and the consumer information collected would be sold to telemarketers. According to the FTC, MediaAlpha sold approximately 119 million leads about consumers in 2024 alone.
Submit Your Information
If you suffered a loss on your MediaAlpha, Inc. investments or would like to inquire about joining an action to recover your loss under the federal securities laws, please complete the form below. Please note that submission of this form does not by itself form an attorney-client relationship nor does filing out this form mean you have joined any lawsuit.