Wix.com Ltd.

Background

Company Name	Wix.com Ltd.
Stock Symbol	WIX

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Additional Comments

Background

On May 13, 2026, Wix released its first quarter 2026 financial results, including earnings per share of $0.68, a 56% decline year over year, and an operating margin of only 5%, compared to 21% in the prior year.

In the accompanying earnings call, the Company’s Chief Financial Officer, Lior Shemesh, stated margin results were “driven by elevated investments in Base44” the Company’s AI tool, and the Company “continue[s] to incur elevated AI compute costs as we scale to meet stronger-than-expected Base44 demand and maximize gross profit dollars.” The Company’s Co-Founder and President, Nir Zohar, also acknowledged Wix’s other AI tool, Wix Harmony, was experiencing customers “pointing out to us specific holes, if you may, or missing capabilities.”

On this news, Wix’s stock price fell $20.56, or 27.1%, to close at $55.32 per share on May 13, 2026, thereby injuring investors.

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