False Advertising / Deceptive and Unfair Trade Practices
Consumers are often confronted by deceptive business practices including false advertising, bait and switch sales practices, unfair pricing, erroneous statements concerning the alleged quality or benefits of the product or service, material omissions, misleading or nonexistent product guarantees, and charging for services never provided. Consumers defrauded by these misleading business practices often suffer economic damages, yet each consumer’s damages may be a relatively small dollar amount. However, class actions benefit all consumers adversely affected by the fraudulent conduct, which can be a nationwide class of individuals. Another consequence of these illegal business practices is that it allows those businesses engaging in this conduct to gain an unfair advantage over their honest business competitors.
State and federal laws provide consumers with protection from these unfair, unlawful and fraudulent business practices. For example, California’s Unfair Competition Law is a powerful weapon in the fight against deceptive business practices. If you have been harmed by a deceptive trade practice, a Glancy Prongay & Murray consumer lawyer will apply the firm’s decades of experience litigating these types of claims across the United States in the prosecution of your case. For example in Kelly v. Phiten USA, Inc., Case No. 11-67 (S.D. Iowa) Glancy Prongay & Murray obtained a $3,200,000 cash settlement for class members who were deceived by the deceptive claims of defendant’s bracelets and necklaces that were advertised as having specific health benefits.