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False Advertising / Deceptive and Unfair Trade Practices

Consumers are often confronted by deceptive business practices including false advertising, bait and switch sales practices, unfair pricing, erroneous statements concerning the alleged quality or benefits of the product or service, material omissions, misleading or nonexistent product guarantees, and charging for services never provided. Consumers defrauded by these misleading business practices often suffer economic damages, yet each consumer’s damages may be a relatively small dollar amount.  However, class actions benefit all consumers adversely affected by the fraudulent conduct, which can be a nationwide class of individuals. Another consequence of these illegal business practices is that it allows those businesses engaging in this conduct to gain an unfair advantage over their honest business competitors. 

State and federal laws provide consumers with protection from these unfair, unlawful and fraudulent business practices. For example, California’s Unfair Competition Law is a powerful weapon in the fight against deceptive business practices.  If you have been harmed by a deceptive trade practice, a Glancy Prongay & Murray consumer lawyer will apply the firm’s decades of experience litigating these types of claims across the United States in the prosecution of your case.  For example in Kelly v. Phiten USA, Inc., Case No. 11-67 (S.D. Iowa) Glancy Prongay & Murray obtained a $3,200,000 cash settlement for class members who were deceived by the deceptive claims of defendant’s bracelets and necklaces that were advertised as having specific health benefits.

Court Recognition

“And without question, the Court is of the opinion that the value of benefit that’s been conferred to the class is extremely sizable and that this Court is certainly aware that the skill and efficiency of plaintiff’s counsel is what attributed to this settlement, and they are learned securities counsel. The Court is mindful of that, and as a result they were able to sort of weed their way through the complex issues in this case, and also to bring this about — bring about a settlement rather in short order as these matters go. So the Court certainly attributes that to counsel’s skill and efficiency, as well as the ability to work with the adversaries in this matter.”

–Hon. Susan D. Wigention, U.S. District Judge, District of New Jersey

“Class Counsel has conducted the litigation and achieved the Settlement in good faith and with skill, perseverance and diligent advocacy”

— Hon. Donovan W. Frank, U.S. District Judge, District of Minnesota

“The court finds that the Settlement Fund… created by Class Counsel is an exceptional result… The settlement is significantly above the average securities class action settlement when measured as a percentage of losses recovered… The court finds that Class Counsel, particularly Co-Lead Counsel, exerted tremendous effort on behalf of the class in the prosecution of this action… The Court finds that Class Counsel skillfully prosecuted this action, particularly given that this case was unusually complex relative to most securities fraud class actions. ”

–Hon. Dickran M. Tevrizian (Ret.), U.S. District Court Judge, Central District of California

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